Indian advertising market to see strong 11% growth during 2011-2016
The growth of the advertising industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their products and services through the expanding media channels in the region. The economic growth has also led to an increase in the spending power of a significant portion of the population, creating an affluent brand conscious consumer-base. As a result, the companies are focusing on creating a strong brand-image for themselves by advertising extensively. “Indian Advertising Market Report & Forecast: 2017-2022”, finds that the market reached a value of more than INR 510 Billion in 2016 , growing at a CAGR of 11% during 2011-2016 . Over the next few years, the Indian advertising market is projected to be the fastest-growing advertising market in Asia, after China. This growth can be attributed to a number of favourable factors. One of the primary factors is the rapid penetr...