OYO Rooms - An overview of India’s largest and fastest growing hospitality company
Market Reports on India Provides the Trending Market Research Report on “ OYO Rooms - An overview of India’s largest and fastest growing hospitality company ” under Tourism category. The report offers a collection of superior market research, market analysis, competitive intelligence and industry reports. Summary OYO is currently one of the tourism industry’s fastest growing companies. It is the world’s sixth largest chain of operated hotels, homes, managed living and workspaces. This case study looks at how the company has achieved this impressive growth, how it is planning to expand further, and also analyzes the potential issues that rapid expansion can bring about. In 2018, OYO grew its room numbers at 10 times the pace of global leader Marriott. It has conquered Asian territory and is moving in to international markets. The hotel chain established operations in the UK, UAE, Dubai, China, Singapore and Indonesia. OYO has tapped in to younger market seg...