OYO Rooms - An overview of India’s largest and fastest growing hospitality company

Market Reports on India Provides the Trending Market Research Report on “OYO Rooms - An overview of India’s largest and fastest growing hospitality company” under Tourism category. The report offers a collection of superior market research, market analysis, competitive intelligence and industry reports.

Summary

OYO is currently one of the tourism industry’s fastest growing companies. It is the world’s sixth largest chain of operated hotels, homes, managed living and workspaces. This case study looks at how the company has achieved this impressive growth, how it is planning to expand further, and also analyzes the potential issues that rapid expansion can bring about.

In 2018, OYO grew its room numbers at 10 times the pace of global leader Marriott. It has conquered Asian territory and is moving in to international markets. The hotel chain established operations in the UK, UAE, Dubai, China, Singapore and Indonesia.

OYO has tapped in to younger market segments through providing an affordable, instantly accessible service. It uses innovative technology and provides reliability by ensuring every room has a minimum of: AC, a television, free Wi-Fi, clean linen, complimentary breakfast, hygienic washrooms and a toiletries kit.

Independent hotels can utilise OYO’s brand power to attract more frequent business throughout the year and reduce the effects of seasonality, which has a significant impact in countries such as Spain.

Request a free sample copy of OYO Rooms Market Report @ http://www.marketreportsonindia.com/marketreports/sample/reports/1696987

OYO Rooms

Scope

- This case study looks at how the company has achieved this impressive growth, how it is planning to expand further, and also analyzes the potential issues that rapid expansion can bring about. It also analyzes the company's operating model and looks at exactly what its expansion plans are.

Reasons to buy

- Gain an understanding of OYO and its business model
- Learn about the history of OYO and how it has grown to be where it is today
- SWOT analysis of the company and its operating model
- Understand what issues the company might encounter as it looks to expand further


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