India Laundry Care Market 2025
Market Reports on India Provides the Trending Market Research Report
on “India Laundry Care
Market By Value, By Segment, By Detergent Type, By Organized Detergent Vs
Unorganised Detergent, By Fabric Care Type, By Company, By Brand, By Sales
Channel, By Demographics Outlook 2025”under Consumer Goods Category. The report offers a collection of superior market research, market analysis, competitive
intelligence and Market reports.
The report titled
"India Laundry Care Market By Value, By Segment ( Detergent &
Fabric Care ), By Detergent Type ( Powder, Bar, Liquid ), By Organized
Detergent ( Popular, Mid Range & Premium ) Vs Unorganised Detergent, By
Fabric Care Type ( Whitener/ Blue, Conditioner/Softener ), By Company, By Brand
( Ghari, Surf, Wheel, Rin, Tide, Etc. ), By Sales Channel ( General Retail,
Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends
& Forecast ), 2025" gives synoptic analysis of the Laundry care market
of the Indian sub-continent.
Globally, the laundry
care is observed to be a chore but the Indians have a holistic approach about
the laundry care. Laundry care has been observed with the efficiency of the
home master or housewives. Hence, laundry care is among the most important of
the household daily activities. Traditionally, the Indian used various
substitutes for washing clothes. Solution made by soaking and boiling reetha
along with salts was a proven method to clean dirty clothes. Moreover, the
white clothes were blued with natural indigo plant powder to remove the yellow
haze. But with the swaying time, indigenous companies developed the detergents
and blue (traditionally called as neel) which proved to be the best for washing
clothes.
The overall laundry
care market consists of Detergent and fabric care products. Detergents are
widely available with infused scents such as rose, jasmine, sandalwood, etc.
with their types such as powder detergents, detergent bar and liquid
detergents. The detergent market is spread into organized and unorganized
segments with demographics of rural and urban sales. The bar detergents are
widely preferable in rural areas whereas the powder & liquid are targeted
for urban markets. Ghari, brand name of Rohit surfactants has the highest
detergent market share followed by other brands such as Surf Excel, Ariel, Rin,
etc.
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The fabric care segment consists of fabric whiteners (blue/neel) and fabric conditioners/softeners. Due to increasing awareness about hygiene and safety of clothes, the fabric conditioner market is growing at a consistent stage. Moreover, advancements in products such as dryer sheets, woollen balls, multifunctional detergents have led the market flourish with new products. The whitener brand Ujala by Jyothy laboratories is leading the market with highest market share whereas in fabric conditioner division, the brand Ezee by Godrej accounts the highest market share.
Request a free sample copy of India Laundry Care Market Report
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The fabric care segment consists of fabric whiteners (blue/neel) and fabric conditioners/softeners. Due to increasing awareness about hygiene and safety of clothes, the fabric conditioner market is growing at a consistent stage. Moreover, advancements in products such as dryer sheets, woollen balls, multifunctional detergents have led the market flourish with new products. The whitener brand Ujala by Jyothy laboratories is leading the market with highest market share whereas in fabric conditioner division, the brand Ezee by Godrej accounts the highest market share.
The Indian laundry care
market is expected to reach upto INR 51278 crore by the year 2025. Laundry care
products being a necessity, the demand for it will increase gradually.
Moreover, the efforts of various brands to develop new and consistent products
will attract the people to buy more. Recently, Hindustan Unilever Limited
launched a new detergent brand 'love & care' which will help to wash the
sensitive fabric such as silk, chiffon, georgette. brocades etc. without
harming them. This brand was launched after when HUL surveyed that a major
proportion of Indians get their sensitive fabrics dry cleaned to their nearer
laundry stores. Some conditioner brands such as Ezee has integrated their product
which can be used for woollens as well as for normal clothes also. Furthermore,
the Indian market being price sensitive, the brands are trying to make products
price efficient in order to attract maximum consumers.
Being a competitive
landscape, the laundry care brands are building communal relations targeting
the regions. They promote their products by building faith on trials. The
famous payoff line of Ghari detergent, "pehle istamaal karein fir vihwas
karein" ,Nirma detergent "sabki pasand Nirma", detergent brand
Tide "kyun? chaunk gaye?" detergent brand Surf Excel's "Daag
ache hain" and fabric conditioner brand Ezee "kapde rakhe naye ke
naye" are the famous ones. The fabric whitener brand Ujala's tagline
"chaar boondon wala ujala" shows that the product is consistent
enough on minimum consumption. All these efforts have helped the brands to
build faith among the consumers.
The key players of the
Indian laundry care market are Hindustan Unilever Limited, Rohit surfactants,
Nirma, Procter & Gamble, Jyothy Laboratories, Reckitt Benckiser and several
domestic and international companies.
Covered in the report:
• Global Laundry care
market
• India Laundry care
market
• India Detergent
market
• India fabric care
market
• Market trends &
developments
• Key facts about the
leading market players
How it will help solving your strategic decision making process?
The report provides an in-depth knowledge of the India Laundry Care
market scenario:
• Global laundry care
market scenario (Historical & forecast)
• India laundry care
market scenario (Historical & forecast)
• India laundry care
market size (Historical & forecast)
• India laundry care
market share ( by company, brand, category, demographics, sales channel)
• India detergent
market scenario (Historical & forecast)
• India detergent
market size (Historical & forecast- powder, bar & liquid detergent)
• India detergent
market share (by region, product type, demographics & sales channel )
• India organised
detergent market scenario (Historical & forecast)
• India organised
detergent market size (Historical & forecast- popular, mid range &
premium)
• India organized
detergent market share (company ,brand, sub category)
• India unorganised
detergent market
• India fabric care market
scenario (Historical & forecast)
• India fabric care
market size (Historical & forecast)
• India fabric care
market share (by company, segment, brand, demographics & sales channel)
• India fabric
whitener/blue market scenario(Historical & forecast)
• India fabric
whitener/blue market size (Historical & forecast)
• India fabric
whitener/blue market share ( by brand, demographic area, sales channel)
• India fabric
conditioner/softener market scenario (Historical & forecast)
• India fabric
conditioner/softener market size (Historical & forecast)
• India fabric
conditioner/softener market share (by brand, demographic area, sales channel)
• Product price variant
analysis
• Recent developments
& innovations
• Description of Raw
materials & manufacturing processes
• Strategic
recommendations
• company profiles of
leading companies
This report can be
useful to Industry consultants, manufacturers and other stakeholders to align
their market-centric strategies. In addition to marketing & presentations,
it will also increase competitive knowledge about the industry.
Report Methodology:
The information
contained in this report is based upon both primary and secondary research.
Primary research included interviews with various channel partners of Laundry
care market. Secondary research included an exhaustive search of relevant
publications like company annual reports, financial reports and proprietary
databases.
Please get in touch
with our sales team in order to find out more.
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Tel: +91 22 27810772 / 27810773
Email: info@marketreportsonindia.com
Website: www.marketreportsonindia.com
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